Nataya began her career in the music industry 10 years ago, booking concerts and assisting in band operations. She joined GKR in 2011 as the assistant Tour Manager and has continued in this role for multiple concert tours. She has conducted over 45 Rock the Vote class presentations. Her expertise also includes corporate sponsorships, web development, graphic design, video production, social media development and coordination. She is currently pursuing her DVM at University of California, Davis, School of Veterinary Medicine.